Glance Lockscreen is weird
Glance is lock screen software, and it appears to be geared toward getting large phone manufacturers to pre-install their lockscreen.
The lockscreen provides content (news, weather, idk) via a recommendation engine, and it intends to increase revenue for businesses that use the lockscreen on their phones.
The Indian startup’s lockscreen technology has already proven successful in driving user engagement and app installations for brand partners. A nine-week partnership with Indian streaming service JioCinema last year resulted in 9 million incremental app installs from over 100 million unique impressions, BCG wrote. The campaign also targeted dormant users, leading to a 12.5% increase in app opens and converting the install base into daily active users, the report added.
What's weird to me is that this business's purpose is to increase revenue for other businesses. Creating a user experience seems to be secondary.
And they increase revenue and drive app installs without using ads:
In the U.S., Glance doesn’t plan to display ads on the lockscreen, according to one source. Glance ships pre-installed on devices but can be easily removed.